When you're in the network marketing and direct sales industry - the most important thing is to make money and profit and the quickest way is to get visible and get your name out there - building that most important relationship with people and the ‘know, like & trust’ factor.

One of the most powerful tools you can use to spread the news about your products, services or business opportunity is YouTube. Video (short & long form) is the most effective format for engaging people online, partly because we’re so conditioned to “watch TV” and movies. We’re comfortable with this kind of visual communication. Bottom line, if you want people to pay attention to what you share over the internet, use video to get your message across!

With over two billion active users, YouTube is an internet powerhouse. Every day, people around the world tune into YouTube to watch over one billion hours of video content. In fact, 62% of businesses now use YouTube as a channel to post content - are you one of those? I am.

Did you know that pages with videos on them are 53x more likely to rank on the first page of Google search results?

That’s right! Google will not only suggest to people your videos on YouTube, but it will also rank your website higher if you’ve embedded the videos there!

If you’ve ever watched a YouTube video and wondered how you could use this powerful tool in your own business, here are some simple steps to get you started.

Create a Channel & Content Strategy

Before you pick your channel name or upload your first video, you need to think through your strategy first.

Ask yourself:

Who am I trying to reach? What kinds of prospects are the best fit for my products and business opportunity? Stay at home mums, people who want to lose weight, baby boomers, college students, travel lovers, foodies, etc? I personally reach out and target those ladies like me who are in the Gen X category (1965 – 1980, age 42 – 57)
What type of content (tips, how-to’s, etc) would these people find helpful? What info make sense for the kinds of products I sell?

For example, if you have health or wellness products, you might share weight loss tips, or ideas to help with stress or energy. If you sell makeup, skincare, or jewellery, you might share beauty or fashion tips, etc. If you sell travel products, you could share travel planning ideas, etc.

How can I set things up so I can create and share regular content, and keep a consistent posting schedule?
Like anything, consistency is key if you want to build a regular following and engage people on the internet!

Optimise Your Channel Page

The next step in building a successful channel is to create a detailed channel page. You want to provide anyone who watches your channel with as much information about you, your business, and where and how to connect with you.

Add Channel Art to “brand” your page and make it stand out. (Check out this YouTube template bundle for Canva. your life will be so much easier)

Provide a clear, concise description of your Channel. Who are you? Who do you help? How do you help them?
For example “I help women get seen, loved & selling using social media & Youtube” or “I love helping women look and feel beautiful from the inside out” or “I’m a wellness expert who loves to help baby boomers get fit, have more energy and create financial freedom”.

Be sure to include links to your website and other social media pages and encourage them to visit for more info, to stay in touch, etc.

Spend some time exploring the Creator Studio to learn more about setting up your channel, as well as managing your content, connecting with viewers, and much more.

Once your channel is up and running, create a short channel trailer. Think of it like a movie trailer for your channel. You want viewers to get a feel for the type of content you create so they’re more likely to subscribe to your channel.

If you would like to grab my free YOUTUBE CHECKLIST & FORMULA that walks you through the setting up process and includes scripts, 30-day plan and best practices for getting your videos seen, you can grab it HERE

Create the Film Set

They say content is king, but the way your videos look and sound is also important and absolutely queen to someone hitting that watch button. You don’t have to spend a lot of money, however, to create some great-looking videos…

You can use your mobile phone, webcam, or your digital camera to record your video to get started. Once your channel is more established, you can invest in better lighting and audio/visual equipment.

Next, find the perfect background or background’s. You want to film in a place that isn’t too loud or too distracting. You also want your location to be filled with plenty of light. Many YouTubers use natural lighting, which is great, though it can be unpredictable. You can also invest in ring lights or key lights, which will put the focus on you and provide you with more control.

TIP: If nothing else, sit facing your window so can get aS much light on your face as possible - never with your back to it!

Also – if you are super “camera shy” or just don’t feel confident filming yourself on video yet, there’s an alternative way to use YouTube. You can still share about your products or create similar “how to” videos by recording a PowerPoint/Canva type of presentation (or keynote if you have a Mac). Using this approach isn’t quite so nerve-wracking (and it’s easier to stop, edit and re-record with this format than with live video).

You can even grab your Canva presentation template bundle HERE

Create Engaging Videos

The best way to build out your channel is to start creating and sharing content. Just make sure your content is engaging and not boring. Keep your videos short and to the point (2-5 minutes is best).

Have a focus on what you want to accomplish in each video. What’s the main tip or idea you want to share? Can you communicate that in 1-3 points, or do a demonstration that makes it easy for people to follow? (I love a good product demo or screenshare tutorial)

Be your authentic self! Show off your personality and share your excitement for your product, biz opportunity, or topic you’re discussing.

Talk to the camera to help draw your audience in and keep them watching. Imagine you’re speaking to a close friend, your favourite customer or someone on your team. You want to sound conversational, not overly rehearsed or “canned”.

At the end of your video, encourage your viewers to take the next step. Ask them to comment on your video, visit your main website, or follow you on social media.

Deepen your relationship with your audience by asking viewers to post questions or suggestions for content below your video. What would they like to see on your channel? What are they most interested in learning from you.

Once you have several videos up, start creating playlists for your videos. (Playlists allow you to segment your videos into categories for easier search and viewing, just like a library).

Be Consistent with Your Content & Your Posting Scheduling

If you don’t want your viewers to lose interest, you need to post on a consistent basis. If you want more people to find you, you need to post on a regular schedule. However, this doesn’t mean you have to post every day.

Start out by posting once or twice a week, and try to do it on the same day(s) every week. This will help increase your engagement, viewers, and subscribers because people will know when to look out for your content. It will also allow new people to find you because your videos will appear in their recommendations feeds.

YouTube is a great platform for finding new leads, customers and business partners. With a little preparation and practice, you might become the next big YouTube Network Marketing Star.

Your YouTube Plan

Now, it’s time to roll up our sleeves and get to work! Because YouTube might not have to take a lot of time but it still requires some work.

So what can you do? Set as a goal to release a new video a week. How can you do that?

Follow these 5 steps:

Step 1: Write Down 4 Video Ideas

That’s right — 4 video ideas will be enough for a whole month-worth of content!

But before you do — be strategic, so you can create content people actually want to watch!

Go to the YouTube search bar and start writing the keywords that apply to your niche. YouTube will give you a drop-down menu of the most searched terms! Those are your ideas right there! And the more specific you get — the better!

PRO Tip: When you put an underscore before your search term, YouTube will put it in a phrase or a sentence that people are looking for!

Step 2: Schedule a Shooting Session

What gets scheduled, gets done.

That’s why it’s crucial to choose a certain time block and set it aside for recording your videos. And in order to make the most out of it, be sure to prepare before you start. For example, you can write down the bullet points you want to cover before you hit that record button.

Step 3: Show Up

Remember: done is better than perfect. So let go of the perfection-itis and just do it.

Follow through on your promise and you’ll see how, by time, you’ll get better! After all, you’re there to provide value and offer support to your audience. You have a miracle in your mouth and the world needs to hear it!

Step 4: Record 4 Videos at Once

Think about it — that’s only 12 video shooting session a year! That way, you won’t be working overtime to deliver yet more content to a new Social Media platform. You’ll be blocking a few hours once a month, and you’ll be creating valuable content for one whole year! How cool is that?!

Step 5: Repeat the Process

Yes! Just keep showing up! Even when you don’t see massive results in the beginning, don’t worry — that’s completely normal! But remember: consistent is the key to success!

You’re just ONE video away from making a huge impact on your business and on the world!

For more tips and tricks on creating a successful YouTube Channel (with a few secret hacks thrown in to help your video get in front of more eyeballs), why not join my YouTube Academy HERE there’s limited lifetime access for only £25!

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